Answer Engine Optimization is the practice of structuring content — direct answers, FAQ sections, definitions and step-by-step explanations — so search engines and AI systems can extract a precise answer to a question, not just rank a page in a list of links.
Generative Engine Optimization is the practice of making a website's entity information — who a business is, what it does, who it serves, where it operates — clear and consistent enough that generative AI systems can accurately describe and cite it in a generated answer.
A growing share of searches are answered directly inside Google's AI Overviews, or inside a chat conversation with ChatGPT, Gemini, Perplexity or Copilot — before the person ever clicks through to a website. If your content isn't structured in a way these systems can parse and trust, you can be doing everything right for traditional SEO and still be invisible in that answer.
This doesn't replace traditional SEO — it sits alongside it. The same well-structured, answer-first content that helps AI systems understand a page also tends to perform better in regular search results, featured snippets and voice search.
Review current pages, titles, headings and any existing JSON-LD schema to see what AI systems and search engines can currently understand.
Rewrite or add sections that directly answer the questions real customers ask — clear definitions, numbered steps, FAQ blocks — instead of only marketing copy.
Add Organization, Service, FAQPage and BreadcrumbList JSON-LD schema that accurately matches the visible content on each page — never inflated or misleading markup.
Make sure the business name, description and services are worded consistently across every page, so AI systems build one clear, accurate picture rather than conflicting signals.
Connect related pages — services, blog posts, location pages — into clear topic clusters so both search engines and AI crawlers can see how content relates.
| Discipline | Optimizes For | Typical Output |
|---|---|---|
| SEO | Ranking in a list of search results | Higher position on the results page |
| AEO | Being extracted as a direct answer | Featured snippets, voice search answers |
| GEO | Being accurately cited inside an AI-generated answer | Mentions in ChatGPT, Gemini, Perplexity, AI Overviews |
Content structure and rewriting, JSON-LD schema implementation, entity-consistency review, and internal linking strategy — usually delivered as part of a broader SEO engagement.
Any business whose customers research before buying — service businesses, education providers, software and technology companies — where being cited accurately in an AI answer can influence a decision.
Pricing depends on scope, the number of pages involved, and whether it's bundled with broader SEO work. We give a fixed, itemised quote after a short discovery call — no guessed numbers, no hidden costs.
No agency can guarantee placement inside ChatGPT, Google AI Overviews, Gemini or any other AI system's generated answers — these are controlled entirely by third parties and change without notice. What we do is implement the structural and content practices that give a website the best realistic chance of being understood and cited, based on how these systems are documented to work today.
AEO is the practice of structuring content — clear direct answers, FAQ sections, definitions and structured data — so search engines and AI systems can extract a precise answer to a user's question, not just rank a page.
GEO is the practice of making a website's entity information — who a business is, what it does, who it serves — clear and consistent enough that generative AI systems like ChatGPT, Gemini and Perplexity can accurately describe and cite it in a generated answer.
Traditional SEO optimizes for ranking in a list of links. GEO optimizes for being accurately summarized or cited inside an AI-generated answer, which depends more on clear entity consistency, structured data and content that directly answers questions than on backlinks alone.
No — no agency can guarantee placement in any AI system's generated answers, since these are controlled by third parties and change frequently. We implement the structural and content practices that give a website the best realistic chance of being understood and cited.
It starts with an audit of existing content and structured data, followed by answer-first content, valid JSON-LD schema, consistent entity information across the site, and internal linking that groups related content into clear topic clusters.
Pricing depends on scope, the number of pages involved, and whether it's bundled with broader SEO work. We give a fixed, itemised quote after understanding your current website and goals.
No. AEO and GEO work alongside traditional SEO rather than replacing it — a page still needs to be crawlable, fast and relevant for regular search, and the same well-structured content also tends to perform better in regular search results and featured snippets.
Book a free strategy call — we'll show you exactly what's missing from your current structured data and content.
